Nattopharma was honored to participate in a launching conference commemorating the first product introduced in China featuring MenaQ7® Vitamin K2 as MK-7.
FishBurg, a leading Chinese dietary supplement producer with a strong position in the Calcium/Vitamin D3 (VD3) segment, signed a partnership and supply agreement with NattoPharma, world leaders in Vitamin K2 as MK-7 research and development, on November 28th in Guangzhou. During this event, FishBurg officially launched its new Blue Hat-registered Calcium/VD3/MenaQ7 Vitamin K2 supplement for bone health to the Chinese market.
The event was attended by 150 distributors from across China, who will promote the new FishBurg product via pharmacies and other Chinese dietary supplement channels. During the event, FishBurg, NattoPharma, and the Norwegian council made presentations that mark the start of this important partnership and entry into the Chinese market. The event culminated with the signing of a strategic partnership and supply agreement between FishBurg and NattoPharma, and a ribbon-cutting ceremony.
“The product launch is a clear indication of the commitment from both parties,” says Daniel Rosenbaum, NattoPharma CEO. “The event created excitement around MenaQ7 Vitamin K2, which has amazing market potential in China.”
NattoPharma’s Chinese distributor partner Prochin hosted the event. According to Jordan Yang, the commercial director of Prochin, distributors were excited to learn about MenaQ7® arrival in China.
“FishBurg is quite confident that the newly launched Calcium/VD3/MenaQ7 Vitamin K2 product will have a very impressive impact on the Chinese nutritional market, bringing the benefits of bone and cardiovascular health to all customers,” said by Youwen Chen, the CEO of FishBurg.